Holiday Real Estate Marketing

In addition to considering the best time of the month to close on a house, it’s a good idea to consider the time of year. Around holiday time, people’s minds are family, time off, gifts, and baking. But, are their minds on buying and selling real estate ? And, should you keep your house on the market, or buy a house in real estate, throughout the holiday seasons?

The holiday real estate market is a sketchy one and doing business at this time of year needs to be thought out thoroughly. Questions will arise, such as “should we keep our house on the market or wait and relist after the New Year?” or “Can we put up our Christmas tree while our house is on the market?” Is the holiday real estate market worthwhile?

While the answer varies for different sellers depending upon their needs, the basic response is the same: If your house isn’t on the market, it definitely will not sell.

Believe it or not, this can be a great time to sell a home, especially this year (2011 – 2012) as consumers look to take advantage of current low interest rates. In general, buyers tend to be more serious and have extra time together to look at houses at this time of year.

By leaving your house on the market through the holidays, you are likely to attract a more motivated buyer. Look at it this way: If people are out house hunting on a Saturday in December when they could be holiday shopping or sipping eggnog by the fire, it’s most likely because they are serious about buying a house. During this time, you can rest assured that you aren’t going to be showcasing your home for the tire-kickers and leisurely lookers that tend to come out in the spring.

Add that to the fact that if everyone else takes their home off the market, inventory will be reduced and you have a greater chance of finding the buyer who will purchase your home.

If you do choose to keep your house on the holiday real estate market, you might be wondering how much decorating is acceptable. Sellers with their homes on the market during the holiday season shouldn’t feel the need to give up their holiday traditions. In fact, sellers should not forgo decorating their homes for the holiday. People expect at least some decorations. Plus, they add warmth to a home.

Happy Holidays,

– AL

Al Grant Realty Group – Re/Max Allegiance

Office Phone: 202-580-6607 – Cell Phone: 202-256-8592




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